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At the time of re-planning the strategic direction, Hengtong may not have thought of positioning the company as a " gas bus expert."
Hengtong 's technical R&D personnel did not expect that their gas buses would not only become the absolute leader in the market, but also a sample of other companies' learning. They do not know for themselves which bus companies have secretly purchased the Hengtong chassis from other sources and taken it back for research.
In fact, just two or three years ago, when Hengtong appeared in the passenger car market with a brand new look and name, the high-level leaders of Hengtong may not have such a clear idea of ​​differentiated competition, and they have not fully used gas buses as a basis for Hengtong. The book.
New Energy Concept
Not knowing when it started, the "transportation plan solution expert" was quietly replaced by the "gas bus expert" and was further explained on the November 18th celebration of Hengtong's 70th anniversary. In the eyes of reporters, the adjustment of this company's position means that Evergrande has made subtle changes in its own position and its future development model.
According to popular opinion in the passenger car industry, state-owned enterprises are bound to find it difficult to win competition due to their large gaps in system, concept, and reaction speed with private enterprises. However, Hengtong may be the exception to this rule. Passing through several domestic passenger car plants, Hengtong is one of the few purely state-owned enterprises that are currently living very well. Not only has the industry been in a downtrend and the market has gone against the market, but it has also sold natural gas vehicles to Heilongjiang, which is thousands of kilometers away.
“We have already clearly understood that Hengtong ’s 100-year plan must be based on differentiated competition and the technical advantages of gas buses.†Deng Ping told reporters. The leader of the helm company for 20 years believes that the key to building Hengtong into a “hundred-year-old shop†lies in whether it can adhere to the differentiated route and strengthen the investment in gas buses on the one hand, and avoid weaknesses in the other by designing and developing models. At this time, we will adopt a differentiation strategy, focus on the "gas" to make a fuss, and do not directly compete with the first-line bus companies such as Yitong Sanlong.
Before and after the “expert†proposal was put forward, Hengtong accelerated the pace of new product development for natural gas buses . Clean energy vehicles and new energy vehicles such as gas- and gas-fired road passenger buses and gas-electric hybrid buses were launched. Their LNG buses were in Zhuhai and Guizhou. Other places have also made gains. " Gas buses have great potential to be exploited in areas rich in Xinjiang, Southwest China, Northwest China, and rich gas sources such as Guangdong."
Urgent topics
In the industry, Hengtong buses may be one of the bus companies that rely on buses the most. This feature also makes many of its peers question the continued competitiveness.
However, in the second half of 2008, a financial turmoil swept the world, which directly led to a sharp decline in the road passenger transport and tourist passenger transport market in 2009, and it has not yet fully emerged from the downturn. At this time, Hengtong instead "blessed by blessings" suffered the least impact, and sales in the first ten months also saw a slight positive growth.
A competitor's evaluation believes that the “differentiation strategy†has begun to work under Deng Xiaoping’s policy advocacy of “helmsmanâ€. “But nowadays, many companies are constantly strengthening the R&D and market expansion of gas buses. For example, Dajinlong, Hager, Futianou V, etc., will likely cause some impact on Hengtong.â€
In particular, Hengtong ’s gas-electric hybrid buses also encountered strong challenges. GAC and Yuchai’s gas-electric hybrid buses have been certified and are ready to invest in Asian Games traffic protection. At the same time, gas-electric hybrid buses purchased by Changchun The car also began production at FAW Bus.
"Gas electricity" is no longer the exclusive magic weapon of Hengtong. Whether it can be better and faster to achieve "I have no people and I have excellent people" has become an urgent issue for Hengtong in the new situation.