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Project Solar UK Takes a Solar Leap into Television and Radio Advertising
Project Solar UK, the leading installer and retailer of solar panels in the UK, is making waves with a fresh and innovative campaign called “Pint Sized Savers.†This exciting new TV and radio ad launched on November 13th, marking a major step for the company as it expands its reach to mainstream media. The campaign aims to educate and inspire people across the country about the benefits of going solar.
The “Pint Sized Savers†ad made its debut on ITV, broadcasted across four key regions: Granada, Anglia, Central, and the West Country. The ad features two young children having a heartwarming conversation outside their homes, subtly highlighting how solar panels can make life easier and more sustainable. One child tells his friend that their parents are now able to sleep better, thanks to the installation of solar panels. By focusing on children, the campaign not only captures attention but also emphasizes the long-term benefits of renewable energy for future generations.
Simon Peat, CEO of Project Solar UK, shared his excitement about the campaign, saying, “Solar energy is becoming more popular than ever, and we’re taking our message to TV and radio to reinforce our position as the top provider in the UK. We want to encourage people of all ages to consider the environmental and financial advantages of solar power.†To further support this mission, the company is offering a free battery with orders over £8,999—while supplies last.
In addition to the TV campaign, the “Pint Sized Savers†message will also be heard on major radio stations such as Smooth, Greatest Hits, X, The Voice, and Nation Radio. This multi-platform approach ensures the campaign reaches a wide audience, helping to make solar energy more accessible to different types of households.
Solar panels are playing a vital role in the global shift toward clean energy. They convert sunlight into electricity, reducing dependence on fossil fuels and cutting down on energy bills. Plus, they significantly lower carbon emissions, contributing to the fight against climate change and rising energy costs.
Simon Peat added, “Solar isn’t just an investment in your home—it’s an investment in the planet’s future. With solar, you can generate power even on cloudy days, helping you save money while doing your part for the environment.â€
The “Pint Sized Savers†campaign was developed in collaboration with creative agencies Brazil Street, WhatMedia, and theEword, who aligned with Project Solar UK’s vision of making solar energy a practical and appealing choice for everyone. The campaign is part of the ITV Backing Business initiative, which supports British businesses and helps them grow.
Whether you're a homeowner looking to reduce your energy costs or someone passionate about sustainability, Project Solar UK invites you to learn more about the benefits of solar energy and take a step toward a cleaner, greener future.