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"China's self-owned brands are promising."
"The balance between self-owned brands and joint ventures is not far away."
These are the opinions of Zhang Xiaoji on the development trend of China's auto industry at different times. These views have been confirmed in the subsequent development.
For Zhang Xiaoyu, vice president of the Federation of Machinery Industry and director of the Automotive Engineering Society, the car is already part of his life. After leaving the school in 1968, he worked as director of the automobile factory, director of the Planning Department of the Automotive Industry Corporation, and director of the automotive division of the Ministry of Machinery Industry. Each job is related to the automobile.
Now, he sat at the small round table in the office and smiled and said: "Don't worry, everything has just begun! The results of the harvest have only just begun. The challenge is just beginning!" A "wait and see" posture.
Don't worry, look at how Chinese cars can "power"
"Since the beginning, we have already seen a bit of light and hope." Zhang Xiaoyu said.
He used "unthinkable" to describe the achievements made by China's auto brands today.
A period of past events shows that the future of auto brands is limitless.
Twenty years ago, at a meeting, we discussed the car industry and a person in charge of the State Development Planning Commission said that the development of the car industry must take into account the level of consumption and the market of cars. People cannot afford cars, at least I can’t afford them myself. . At this time, a young man working in a bank said: If we can't afford to buy a car in this life, we will live on.
Zhang Xiaoyu said that he always remembers this story. “At that time young people were in their forties now. What was a car? It was only then that we did not really think that the country would develop so quickly.â€
“In the past, our automobile industry was able to block imports, and now our cars can not only compete with foreign cars in the country, but also go abroad. For more than a decade ago, who could imagine a car at home? This is a historic turning point. ."
Speaking of this, Zhang Xiaoyan got up and pulled out a black notebook. There was a lot of data on this notebook.
-- In 1980, the output of automobiles was 220,000, of which 4,000 were passenger cars, almost all of them were official vehicles.
-- In 2000, the output was 2 million, of which 600,000 were passenger cars, and personal purchases were about 1/3.
-- In 2006, the output was 7.2 million, of which 4 million were passenger cars, and more than 80% were purchased by individuals.
As he read the data, he lamented, "See? This market is growing rapidly! This year's car production is expected to reach 8.5 to 9 million vehicles. With such a large market, this large scale, our own brand will certainly be able to Developed."
Don't run forward, step by step
At the end of April this year, at the BAUMA exhibition in Munich, Germany, an exhibitor of China Sany Heavy Industry Corporation, a 66-meter pump truck had a boom fracture at the site. The broken boom was broken at high altitude and the cab of the pump truck was broken. Bad. Previously, this pump truck was called the world's first pump truck.
This was the news the day before the interview, when Zhang Xiaoxuan read the newspaper, he said: “This is actually a warning that we are rushing into ideas in the case of great development.â€
“With the rapid development of self-owned brands, some of the automotive industry’s aggressive thoughts and behaviors have begun to emerge. We must do down-to-earth learning and research, and consider the user’s craftsmanship, structure, design concepts and other aspects. It is technically the best in the world. It is impossible to publicize certain performances in the world first. The accident of Sany Heavy Industry is an example!"
China's self-owned brand cars are currently concentrated in the middle and low-end markets with prices below RMB 150,000. There is a certain gap in performance, quality, and service with similar foreign products. These differences can only win consumers through sacrificing prices. Zhang Xiaokai believes that we must seriously consider the existing gaps. We cannot see that the occupation of 30% of the domestic market last year is a matter of urgency in developing high-end automobiles and expanding overseas markets.
“We must first stop in the middle and low-end market, stand firm, and we must accumulate experience and obtain benefits, and then we can develop high-end products step by step. We must not be hasty. Accumulation of technical experience has a process, and even smart children can not be born. Go to college."
According to Zhang Xiaoxuan, the process of internationalization of Chinese cars is also an accumulating process. The first is the accumulation of talents, not only designers, but also sales personnel; followed by the accumulation of technology and services, the product to China's price, the international level.
Zhang Xiaoyu said: "Automotive companies must have a development strategy. This strategy is a long-term plan. We must plan for the next 10 or 20 years of development. We must not be quick-acting and profit-making, can't fight guerrilla warfare, and we must step by step steadily."
Banknotes are votes, independent brands have to be up
Automotive is a long-term consumer product, and consumers have higher requirements for quality, performance, and service. Zhang Xiaozhen pointed to the shirt on himself and said: "The car is not like buying a shirt. It's okay to wear it. It's not a short-term consumer product. So in the process of using it, every link needs to do a good job. As a market entrant, The recognition of Chinese cars requires better quality and service."
There is a popular saying: Buying a car is voting, voting with money.
In this regard, Zhang Xiaotong strongly agrees that although he has spent his whole life doing car-related work, he especially hopes that China's auto brands will grow stronger, but he never thinks that ordinary people must buy their own brand cars because of their patriotism. He said: "We can not sacrifice the interests of consumers to achieve the growth of market share of independent brands. Only by doing so can we obtain the trust of the people."
The creation of independent brands cannot require the patriotic sentiment of consumers to guide their consumption choices, let alone the government's policy inclination. “Since we have joined the WTO, since we follow the laws of the market economy, we cannot expect to enjoy special treatment. Because the special treatment for you is discrimination against others. The independent brands can only rely on themselves. The money in the hands of ordinary people is Votes, people choose not to vote for you, it depends on our own ability to live up to expectations.†Zhang Xiaoyu said.
Zhang Xiaoji is quite confident about the "discussion" of Chinese cars. He said: "You look at the field of commercial vehicles, especially passenger cars, trucks, and wagons. They are absolutely leading domestically and abroad. The autonomy of Futian, Dongfeng, Jiefang, Jinlong, etc. The brand is doing very well."
A few years ago, China once debated whether it needed to develop an autonomous car brand. Some people said that in today's globalization, the car is an international industry. What is its name is not important. At that time, Zhang Xiaomin stood out and said: "China's auto brands have much to offer."
Now, Zhang Xiaoyu said: “The development of our own brand in China is actually integrated with the internationalization strategy. The foreign market challenges us and the domestic market also exists; the domestic market demand also exists abroad.â€
"Chinese auto companies must establish a firm foothold in the country, and they must only take the lead in the foreign markets. Opportunities and challenges are only just beginning." As Zhang Xiaoyu said, "It's not a good idea to look at ourselves!"