Vffs Packing Machine,Vertical Packing Machine,Vertical Packaging Machine,Vertical Pouch Packing Machine Shanghai Boevan Packaging Machinery Co.,ltd , https://www.boevanpacking.com
Integrate its own decentralized self-owned brand system and further build a "large autonomy" platform. Dongfeng has played a new set of combinatorial boxing.
On April 19, the release of the “Dongfeng Style†brand name quelled various speculations about the Zhengzhou Nissan Dongfeng brand name, and the slogan “Driving Forward†of Dongfeng Motor (2.94, 0.04, 1.38%) was also transmitted. Positive signal. Xu Feng, chairman and party secretary of Dongfeng Company, stated that Dongfeng will regard synergy as an important guarantee for promoting the rapid development of independent businesses, improve top-level design, and strengthen strategic guidance. In accordance with Dongfeng's plan, the grand synergy strategy will make the Dongfeng Passenger Vehicle brand an international brand with profound oriental culture.
Dongfeng "God Degree"
On the day before the auto show, Dongfeng Motor Company officially released the Dongfeng passenger car brand in Shanghai under the slogan of “Pride Forwardâ€. The brand includes three sub-brands: Dongfeng Fengshen, Dongfeng Fashion, and Dongfeng Fashion. Among them, the Dongfeng Style was issued on the same day by Dongfeng Zhengzhou Nissan. Brand new brand name.
“Dongfeng Fengshen, Dongfeng Popularity and Dongfeng Fashion have different brand positioning. They mainly focus on fashion technology, family care and reliable professionalism. The three sub-brands jointly support the Dongfeng parent brand. The goal is to realize Dongfeng’s own strategy.†Vice President of Dongfeng Automobile Manager Liu Weidong, general manager of Dongfeng Passenger Car Company, said.
In the past, there has been competition among the three enterprise products under the Dongfeng Passenger Vehicle brand, and no unified planning and management has been formed. With the growing size of the three companies, the urgency of unified planning has become even more apparent. It can be said that under the Dongfeng-Dalian Synergy Strategy, the integration of various existing resources, including the integration and use of brand resources, will bring more efficient productivity and core competitiveness.
In less than two years, Dongfeng’s self-reliance strategy has been continuously refined and advanced in the test of reality.
Time back to July 2011, when the big independent strategy should be born; in December of the same year, Dongfeng announced its own brand business plan, that is, "dry" D300 plan. The goal of the plan is that by 2016, Dongfeng’s total sales of its own brand will reach 3 million (including passenger cars and commercial vehicle segments). Among them, the Dongfeng brand passenger car has to reach a production and sales target of 1 million within five years, and this opens up the prelude of self-owned brands achieving “autonomy†through large collaboration.
From July to July 2012, it confirmed that the Dongfeng Passenger Vehicle brand and its three sub-brands were Dongfeng Fengshen, Dongfeng Fengfeng and Dongfeng Zhengzhou Nissan. In September of the same year, the Dongfeng Passenger Vehicle brand logo was released. On April 19, 2013, Dongfeng Zhengzhou Nissan changed its name to Dongfeng demeanor. At this point, the Dongfeng passenger car brand's "three wind" series sub-brand covers almost all mid-size car segment.
The combination of Dongfeng’s initial battle was a success. The data show that since 2011, the Dongfeng brand passenger vehicle has rapidly risen in its own brand position. Sales volume has jumped from No. 9 to No. 7 in 2012, and the year-on-year increase has remained at more than 40%, forming a situation with micro-growth. In sharp contrast, the data for the first quarter of 2013 showed that the Dongfeng brand passenger car sold 82,000 vehicles, achieving a year-on-year growth of 40.2%, ranking first in the three major central-level auto group.
With Dongfeng's "autonomy" plan achieving an overwhelming increase in the overall performance of the auto market in just two years, the company's top-level design strategy of "joint venture cooperation + self-reliance" development has begun to take off. This time, under the “Pride Forward†brand spirit plan, the future strategic plan for Dongfeng “God's Way†has begun to take shape.
Self-reliance
Of course, Dongfeng Passenger Vehicle's efforts in the area of ​​self-owned brands also include far-reaching significance.
Dongfeng has always been known for its large number of partners, diversified cooperation models and extensive cooperation. After a close partnership with Nissan, Honda, PSA and Renault, Hyundai-Kia Motors, Dongfeng and the Volvo Group's Commercial Vehicle Alliance were also signed earlier this year. This series of actions once caused Dongfeng to be detained with a hat that “too much emphasis on joint ventures and cooperation, neglecting self-developmentâ€. Now, Dongfeng wants to change this "prejudice."
“The company’s self-determined business is in a crucial period of development. If it does not enter, it will retreat and it will slow down and retreat,†said Zhu Fushou, general manager of Dongfeng. “Accelerating our own business is an urgent task. At the same time, we must also see the company’s own brand of commercial vehicles. Leading edge and seeing the rapid development of self-owned brand passenger vehicles."
Zhu Fushou stated that starting from the “Twelfth Five-Year Planâ€, Dongfeng Company entered the fifth stage of the development history of the company. The important sign of this stage is: The joint venture company's business and independent business must go hand in hand. Therefore, the "Twelfth Five-year Plan" Dongfeng Company will adhere to the two lines of progress. One is that joint ventures that have achieved good results continue to maintain rapid growth, and the other is that the focus of the entire group is to shift to the realization of core values ​​with the development of independent undertakings.
It is understood that during the “Twelfth Five-Year Plan†period, Dongfeng plans to develop a public product R&D platform that will always become the main power source and allocate it to various companies. Then each segment will make differentiated input according to the characteristics of product differentiation to save 20%-30%. The investment in R&D funds. From this year to 2020, the Dongfeng passenger car brand will invest Rmb15.7 billion in research and development expenses, and the average R&D investment will account for about 5% of the total, which is the highest domestic investment ratio so far.
In 2013, Dongfeng Corporation set a target of sales of 3.32 million units and accelerated its independent development, becoming the top priority of Dongfeng's 2013 plan. In the future, Dongfeng's three sub-brands will also face more tests, and Dongfeng also needs to truly “proudly move forward†in the fierce competition.