SAIC Car Rental: Let more people enjoy the state-level service

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In 2015, SAIC Car Rentals was 23 years old. Faced with the market's call, Shougang Leasing sorted out five main businesses: short-term rental, self-drive, commercial vehicle, long-term lease, bus reform, and financial leasing, and will flex its muscles in the year.

What is the state-class courtesy? In 2015, SAIC Car Rental will unveil the mystery of the “Country Guest Drinking Water” story to more people.

â–¡ Planning

Within three years, outlets will be "close to a thousand"

Han Lei, director of the SAIC Car Rental Operations Management Center, witnessed the transformation of SAIC Car Rental once and for all. As the main force of the parent company SAIC Group in the safeguarding work of the two conferences, APEC and other large conferences, SAIC Motors has conquered the guests with a high level of service quality; as a benchmarking company in the Chinese car rental industry, SAIC Car Rental employs advanced The management system has conquered a large number of large enterprises and multinational companies. However, SAIC Car Rental is not satisfied with this.

In the conference room of SAIC Car Rental, Han Lei disclosed a set of data to reporters: At the end of 2013, SAIC Car Rental had nearly 5,000 cars, but by the end of 2014, the number of vehicles had doubled to nearly 10,000; 2013 SAIC Car Rental has more than 30 outlets in 20 cities across the country. By 2014, outlets have covered 88 outlets in 44 cities across the country; according to the plan, the number of SAIC automobile rental vehicles will continue to increase in the next three years, and by 2017, Nearly a thousand outlets cover 100 cities.

Behind the accelerating growth of fleet size and outlets is the big move of SIA Car Rental. As a state-owned company with more than 20 years of experience, SAIC Motors has decided to open its business model, market operations, and corporate strategy transformation. SAIC Car Rental has established a unique product design, membership system, and differentiated marketing that will stabilize the market. The advantages bring in the development of the short-term rental market; at the same time, they will constantly pay attention to the ever-changing concept of consumer travel, and continue to bring products and services that can meet and satisfy consumer demands; the purpose is to develop a comprehensive approach to the integration of people and vehicles. The actual needs of consumers and the way in which they are psychologically demanded continue to introduce new ones and lead the market to change and develop. For the moment, in 2014, SIA Car Rental summarized the five main businesses of short-term rental, business use, long-term rental, bus reform and financial leasing. In the future, SAIC Car Rental will not rule out the introduction of strategic investors and the use of market-based forms of cooperation to “refuel” business expansion.

Han Lei said that the current phase of the strategic transition of the SAIC Car Rental, on the one hand will strengthen and consolidate the previous directional long-term rental business on the one hand, on the other hand will make further efforts to substantiate personal short-term rental by car. “We have seen tremendous demand for personal and corporate car markets, and we have decisively expanded the fleet size and number of outlets. These new outlets and pick-up points carry the mission of serving individual users and serving the majority of companies and party and government agencies. ."

Quality

"Country guest a glass of water" to be standardized

Speaking of the story of “a glass of water for the guests of the country,” the employees of Shouqi Car Rental always showed a proud look. As early as the 1960s, a Premier Zhou Enlai took a car driven by the old driver of the SAIC Champions team. After the car started, the secretary poured a cup of tea for Premier Zhou. Premier Zhou of Premier League all looked at the documents all the way. Tea did not drink. When the car arrived at the destination, Premier Zhou found that the water in the glass was not spilled, and he couldn't help but admire the car as if he was sitting on his own sofa.

“We also require drivers to be able to put a cup filled with water on the front of the vehicle. When the brakes are turned, the water does not spill.” Han Lei said that until now, besides the “national glass of water” requirement, Shouqi Car Rental The driver also proposed hundreds of service standards. For companies and government customers who rent and rent their own drivers, SAIC Car Rental actively assists customers in their rigorous assessment of drivers' entry, road test, post-training education, quality appraisal, and skill assessment.

For vehicles, the standing supplies in the car include drinking water, paper towels, medical kits, etc. Navigational aids and child safety seats are also available upon request. Relying on the resources of SAIC Motor Group’s auto sales and maintenance, car rental, and refined oil sales, SAIC Car Rental can act as an agent for daily vehicle maintenance, cleaning and maintenance, and refueling. Taking short-term rental and driving as an example, each vehicle has purchased third-party liability and liability insurance for on-board personnel. Users can also choose to purchase additional insurance for commercial insurance, “without deducting compensation”. When the vehicle encounters a small defect, The loss of less than 1,500 yuan can not bear the responsibility. When the vehicle fails during use, the user can call the customer service phone at any time for help.

At present, the standards of guests on the steering wheel are even closer to the people. "Quality, efficiency, and comfort are the connotations of SAIC Car Rental."

â–¡Innovation

Responsive to the changing trend In the past 20 years, SAIC Car Rental has created a number of “firsts” in the industry: In 1996, it was the first company in the industry to launch a rental leasing car rental business; in 1997, the first in the industry to launch The vehicle rental membership service model; in 2000, the “China Travel Car Rental Network Center” was established, and a member of the Steam Car Rental Company opened a national car rental business; at the same time, Shouqi Car Rental was the first domestic company to establish a PC-side electricity supplier. Booking platform for car rental companies.

In 2015, SAIC Car Rental accelerated the pace of innovation. One of the future development ideas is that with the resources of BTG Group, SAIC Car Rental will provide customers with "one-stop" travel solutions (eat, live, travel, travel, purchase, entertainment), providing customers with a full range of travel nationwide. service.

At the same time, SIA Car Rental also launched a series of market incentives, including 100 yuan for new users, and bonus delivery for WeChat. I believe that in the near future, SAIC Car Rental will bring more surprises to the people's travel.

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