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Valin’s international strategy began to surface in June.
Prior to this, Valin's "alternative import" has laid a good foundation for the implementation of this ambitious project. In the developed Pearl River Delta regions such as Fujian, Shenzhen, and Guangzhou, Hualing Heavy Trucks has successfully achieved the replacement of imported heavy trucks by one of the largest and most important heavyweight customers in the country; at the beginning of last year, it proposed “substitution of imported vehicles and imports of domestic vehicles and aboveâ€. After the market concept matured, another export orientation of Hualing was pushed to the industry interface.
On June 9th, Hualing Heavy Trucks and Mitsubishi, Cummins, and Germany ZF cooperated to expand the domestic and foreign markets, as well as the export of 1,000 Hualing heavy trucks and 100 international bid invitations. The press conference was held in Beijing Diaoyutai State Guesthouse.
Change the low-cost, low-quality, low-tech, low-level international image
"Waling teamed up with the giants of the industry to plan overseas markets and use the platforms of Cummins, Mitsubishi and ZF of Germany to implement the internationalization strategy. This is significantly more than alternative imports," said Chairman Liu Hanru.
With the strategic adjustment of partners from strategic cooperation to strong alliances, Hualing Heavy Trucks is striving to jump out of the domestic market for price competition in trucks, taking the path that Haier used to walk through: When domestic electric price wars were in full swing, Haier implemented overseas strategies. , To expand overseas markets including Europe and the United States and other developed countries, and successfully achieve industrial upgrading; now the price of Haier appliances in the domestic market is more expensive than similar products, but recognized by users, the vitality is evergreen.
"In the coming years, Hualing Heavy Trucks must represent the image of China's auto exports," Liu Hanru said with great confidence. From the past domestic competition, the substitution of import to Hualing’s internationalization strategy, from foreign companies to China to compete for the market, to Hualing to go out and compete with first-class brands, and hit the “backside†of the international giants. This is in Hualing. It seems to be a natural development.
Hualing’s internationalization path first changed the low price, low quality, and low technical image of Chinese products in the past, and it was aimed at high-value-added middle and high-end markets. Liu Hanru believes that “international competition is a competition of brands, values, cultures, and concepts. Valin mounts high-reliability high-end assemblies such as Mitsubishi or Cummins engines and ZF transmissions into the international high-end market, which is a major comparison of Hualing. Advantages.†If Hualing’s Mitsubishi engine’s main push is 13L and 380 HP high-power high-speed diesel engines used in the United States and Japan, these products are rare in the domestic market.
Hualing’s overseas customers are large conglomerates or large companies with strong purchasing power and strong economic strength in the local area. For example, a merchant from Algeria provided 90% of daily necessities for oil, sugar, etc., and Hua Ling's Vietnamese customers were Koreans. They competed with South Korea's Hyundai Heavy Trucks with Hualing heavy trucks and demanded the use of high-grade engines. Therefore, the price of Hualing Heavy Duty Trucks in overseas markets is much higher than that in the domestic market; however, compared to similar products in Europe, America, Japan, and South Korea, Valin is much cheaper.
Innovative Ideas Win Partner Support
At the press conference, Shi Zhengfu, vice president of Valin Auto Group Co., Ltd., said that following the first batch of 500 export ceremonies in Shanghai last year, Hualing Heavy Trucks has so far completed sales of 1,000 units in foreign markets. Valin's outstanding performance in the international market can not be separated from the support of Japan's Mitsubishi Fuso, the United States Cummins, the German ZF and many international businessmen.
Valin's partners attach great importance to and look forward to Valin's strategy of entering the international market of mid-to-high-end heavy trucks. Japan's Mitsubishi Fuso Truck & Bus Co., Ltd.'s overseas sales division, Saitama, South Asia's Sakata, expressed satisfaction with the successful cooperation with Valin over the past seven years. He said Mitsubishi, as a member of Dyke, will work with Valin to plan the global market in the future.
Song Bowen, director of engineering of Cummins Engine East Asia in the United States, praised Valin for being the vanguard of China’s automotive independent innovation and recognized Valin’s strategy of high-end products entering the international market. He believes that Cummins and Hualing have had fruitful cooperation over the years. The current relationship between the two parties has evolved from a simple supply package to a full range of depth development covering supply, marketing, technology, and services. Song Bowen said that overseas markets have become an important position for Chinese auto companies. Only occupying the international market can create a truly global brand. At present, Chinese autos generally remain at low prices, low quality, low technology and low levels in overseas markets. In the competitive state, only by occupying the high-end can we enhance the overall image of the Chinese automobile.
Break through the global market with service and cost-effectiveness
Hualing heavy trucks have been exported to Middle East, North Africa, Central Asia, Southeast Asia and other countries and regions. Before and after 2005, they have been exported to Morocco, UAE, Kazakhstan, Algeria, Ethiopia and other countries. When Valin enters the international market, it has been highly valued and concerned by international customers. Overseas customers have been following and paying attention to Valin products. In the eyes of overseas users, compared with European and American products, Valin heavy trucks have a good price/performance ratio. They highly value Valin products; service cost is one of the major constraints for truck companies entering the international market, but now overseas users are facing China. What Ling is most satisfied with is that Valin's serious and responsible service attitude. Hualing dispatched a large number of technical personnel and maintenance service personnel to provide training and guidance to overseas users, so that overseas users fully appreciate the respect and attention that Valin has for them.
Liu Hanru said, “The implementation of the internationalization strategy has promoted the improvement of the technical level of Valin Auto and enhanced the core competitiveness of Valin. Using the global vision to build the Valin brand, we have determined to strengthen the relationship with Cummins of the United States, Mitsubishi Fuso, and ZF of Germany. Cooperation, open up the international market, and achieve a win-win situation."
Valin will move the R&D center to Shanghai next step. In July, Valin will invest tens of millions of yuan in the development of right-hand rudder vehicles on the market; in September, Valin will participate in the world's highest-rated commercial motor show - Hanover, Germany auto show, Valin will be the world famous brand Cummins, Japan’s Mitsubishi Fuso and Germany’s ZF, together with international giants, competed on the same stage and showed their style to the world’s peers. Nowadays, the product line of Hualing Heavy Duty Trucks' production line to meet the needs of various levels has been very extensive. From the Japanese product platform development to the European product platform, Hualing is providing this product to the global market in heavy duty trucks.
Liu Hanru said some insightful and meaningful words, "The strategy of Valin is not to defeat Others, but to rely on the opponent's mistakes score. Valin aims at the heavy truck in this professional field to do a mind, perseverance is always done, the opponent does not do Hualing went in. If others fail, Valin has a chance."
“Every step of Hualing is a process of constant innovation and constant transcendence. During the “11th Five-Year Plan†period, the national automobile industry policy requires domestic auto companies to strengthen their independent research and development capabilities, manufacturing process and service system; independent intellectual property rights and security Environmental protection and reliability have become a direction for the development of China's auto industry. Valin will strive to achieve the goal of 50,000 units of production and sales at the end of the 11th Five-Year Plan, and achieve a goal of 15 billion yuan in sales revenue, and achieve a new round of corporate leapfrogging.â€
Valin International Partners
Mitsubishi Fuso Truck & Bus
Mitsubishi Fuso Truck & Bus Co., Ltd. has been separated from Mitsubishi since January 2003 into an independent and professional manufacturer of trucks and buses. Now it is the commercial vehicle division of DaimlerChrysler in the United States. It manufactures, manufactures and sells passenger cars.
In 1999, Mitsubishi began cooperation with Xingma. In early 2003, the two parties signed a cooperation agreement for the transfer of heavy truck technology. Subsequently, the Mitsubishi Fusui factory in Japan accepted a large number of engineers and technicians dispatched by Hualing for learning training, research and technical exchanges. Hualing's own-brand heavy trucks are also equipped with Mitsubishi's engine assembly, transmission assembly and so on.
Cummins United States
It has successively launched B, C, L, and M series engines in the Chinese market, including diesel engines and natural gas engines, covering many types of trucks such as Valin heavy truck tractors, dump trucks, trucks, and special vehicles. Currently, Hualing heavy trucks equipped with more than 4,000 Cummins engines have been sold to domestic and overseas markets.
In the internationalization strategy of Valin, Valin will introduce Cummins ISM fully electronically controlled heavy-duty diesel engines, opening a new chapter in the cooperation between the two parties. ISM's all-electric heavy-duty diesel engine currently has more than 400,000 units in the world. Its total mileage exceeds 300 billion kilometers, and its power is between 310 and 440 hp. It is suitable for heavy trucks weighing over 24 to 44 tons.
German ZF
German ZF has a history of nearly 100 years and currently has 6 R&D centers and 45,000 employees worldwide. Products include manual and automatic transmissions, clutches, shock absorbers and suspension systems, as well as construction machinery and marine bridge assemblies. Global sales in 2005 were 10.8 billion euros. ZF entered the Chinese market in the 1980s and currently has 17 production bases in China. Its annual sales in China are 4 billion yuan. ZF's cooperation with Xingma has been around for nearly 10 years. Now the scope of cooperation includes the provision of components such as automatic transmissions, clutches, and shock absorbers.
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