Dongfeng Motors to boost speed on its own

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After many years of preparation, Dongfeng Motor Co., Ltd. used its own car to enter the force period.

A few days ago, Dongfeng Motor Co., Ltd. unveiled a number of unique new cars, including four world premiere models, namely, the Dongfeng One concept car, a flagship model that entered the high-end passenger car market, and Dongfeng’s first strategy after becoming a shareholder of PSA. The model Dongfeng Fengshen L60 production concept car, the first masterpiece to enter the SUV market Dongfeng Fengshen AX7, Dongfeng popular the first sedan sedan Jingyi S504 models. Among the 4 world premiere models, at least 3 models are currently related to the French Peugeot. Liu Yuchun, secretary of the Dongfeng Passenger Car Party Committee and deputy general manager, said: "L60 is the first product under Dongfeng and PSA strategic alliance. It is jointly developed by Dongfeng Motor Corporation, PSA Peugeot Citroen Group and Shenlong Motor Company. The new car uses the Dongfeng brand and is Dongfeng Fengshen Marketing Channel sells, and Dongfeng Company owns the corresponding technical intellectual property of the independent brand project. “It is reported that “Dongfeng No. 1” (codenamed G95) was developed from PSA No. 3 platform (Peugeot 508 technology platform) and is planned for mass production in 2016. Targets are directed at Hongqi H7, Crown, and Audi A6L; Dongfeng Fengshen L60 was developed from PSA No. 2 platform (Peugeot 408 technology platform) and is expected to be available next year.

The cooperation between Dongfeng and France PSA has further deepened. On March 26, Dongfeng Company and PSA formally signed the "General Agreement on Capital Increase and Shares" in Paris. Dongfeng Company will acquire 810 million euros from PSA through a private placement and rights issue, holding 14% shares with the French government and Peugeot. The family has become the largest shareholder of PSA and has equal voting rights. On March 28, Dongfeng Company and PSA signed the "Global Strategic Alliance Cooperation Agreement" in Beijing. Both parties will deepen cooperation in international business, commodity and technology collaboration, procurement and supplier system synergy.

With the in-depth cooperation between Dongfeng and France's PSA, the development strategy of Dongfeng Co., Ltd., “great cooperation, autonomy, and big winds” entered a new phase. Xu Ping, chairman of Dongfeng Motor Co., Ltd. stated that "PSA's technology is fully open to Dongfeng." In the future, Dongfeng can actively select technologies for PSAs based on their needs to develop products that are suitable for China's needs.

Dongfeng Passenger Vehicle is just a pulse of the Dongfeng Motor Corporation passenger car, and another pulse is Dongfeng Yulong. At the Beijing Auto Show, Dongfeng Yulon unveiled its entire line of products to showcase the results of its brand differentiation strategy over the past three years. Among them, Na Zhijie Newgrand 7SUV was formally listed, and the first week of pre-sales harvested 1,000 orders; in addition, Dongfeng Yulon’s strategic model “new fashion SUV” Nazhi Jieyou 6SUV launched pre-sales and accepted consumers nationwide. Booking.

"Global treasure, innovation and development" has become the independent development path of Dongfeng Company. According to the plan of Dongfeng Motor Group, sales of its own brands (namely, Dongfeng Passenger Vehicle Company, Dongfeng Xiaokang Automobile Company, Dongfeng Liuzhou Automobile Company, and Zhengzhou Nissan Motor Company) reached 3 million in 2016, of which 1 million were sold by self-owned brand passenger vehicles. . At present, Dongfeng's self-owned brand has a good momentum of growth. In 2013, Dongfeng's own-brand auto sales reached 1.271 million, an increase of 13.4% year-on-year. Among them, commercial vehicles achieved sales of 615,500 vehicles, an increase of 1.6% year-on-year, and continued to maintain their leading position in the industry; sales of passenger vehicles reached 655,600, a year-on-year increase of 27.3%. Dongfeng JV’s own brand Kai Chen’s annual sales exceeded 100,000 units, reaching 105,400 units.

In the future, all companies under Dongfeng will jointly work to achieve the goal of independent and joint growth.

At the Beijing Auto Show, Dongfeng Motors debuted with the largest and strongest lineup in history and demonstrated its overall strength. Dongfeng Passenger Vehicle Company, Dongfeng Commercial Vehicle Co., Ltd., Dongfeng Nissan Passenger Vehicle Company, Shenlong Automobile Co., Ltd., Dongfeng Honda Automobile Co., Ltd., Dongfeng Yueda Kia Motors Co., Ltd., Dongfeng Yulong Automobile Co., Ltd., Dongfeng Xiaokang Automobile Co., Ltd., Dongfeng Liuzhou Automobile Co., Ltd., Dongfeng Zhengzhou Nissan Motor Co., Ltd., Dongfeng Renault Automobile Co., Ltd., and Dongfeng SUV Co., Ltd. participated in the exhibition. The exhibitors' area was approximately 12,000 square meters, and the number of exhibited vehicles was more than 150, covering passenger cars, Commercial vehicles and new energy vehicles.


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