AMERICA DIVISION OF TOP SHINE CO.,LTD. , https://www.fiestasupplier.com
"Chinese-style happiness" of heavy truck companies
The automotive market in China has experienced explosive growth, with fierce competition among manufacturers. In this environment, using motorsports like auto races to build brand identity and attract consumers has proven to be a highly effective strategy. The recent China Truck Contest has rapidly become one of the most significant events in China’s motorsport scene, gaining widespread recognition in a short period. It is now integrating into the global sports event system and has emerged as one of the earliest local truck racing events aligned with international standards.
China is home to the largest number of trucks and truck drivers globally, yet its truck racing scene has historically lagged behind other countries. It wasn’t until 2003 that China held its first official truck race, followed by two consecutive successful events. These races quickly captured public attention and gained popularity, especially among truck drivers who embraced the sport wholeheartedly. For them, truck racing isn't just a competition—it's a source of pride and a symbol of Chinese-style happiness.
In the broader automotive industry, commercial vehicles often go unnoticed, despite facing intense competition compared to passenger cars. However, companies in this sector are making efforts to gain visibility. Futian Auman, which has sponsored the National Truck Contest for two consecutive years, has successfully captured public attention. Through its sponsorship, the brand has gained market recognition, significantly boosting its reputation and driving substantial growth. As people become more passionate about big trucks, Futian Auman remains focused on serving the masses and meeting the needs of everyday users.
According to an executive from Beiqi Foton Motor Co., Ltd.'s Auman Marketing Department, “Chinese truck manufacturers must go global, but first, they need to establish themselves firmly within China. To do this, they must meet the needs of the domestic market and serve Chinese truck drivers. Only when truck drivers recognize and value the brand can a company truly succeed. When truck drivers no longer see their vehicles as mere tools of production, but as companions in life, trucks will continue to thrive.â€
Experts have noted that the China Truck Contest has evolved into the most prestigious and comprehensive platform for automotive culture marketing in the truck industry. It has also become a key stage for Chinese trucks to make their mark on the global stage.