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In the year of 2011, the domestic passenger car and heavy truck market is just like two days. This is a passenger car market that is overheated and fears cooling after consumption. There is a heavy-duty truck market with rising prices. It is understood that the mainstream heavy truck companies in China, such as China National Heavy Duty Truck and Shaanxi Automobile, have raised the price of heavy trucks, and the high-end heavy trucks such as Haowo have even gained as much as 8,000 yuan. Despite the increase in prices, the 2011 heavy truck season still comes one month earlier. With the upgrading of products, the heavy truck market will enter the golden period in the next five years, and the sales scale will reach 580 billion yuan.
In 2011, heavy trucks quietly increased their prices. Most heavy trucks in Shandong's Sinotruk dealerships have risen by about 3,000 yuan. The Howard A7 contour configuration of the highest heavy truck even rose 8,000 yuan, prices are not limited to China National Heavy Duty Truck, Shaanxi Shaanxi Automobile also raised the ex-factory price of some heavy trucks, the production of Oron's overall price increase of 3,000 yuan. Although the person in charge of China National Heavy Duty Truck has not listed in detail the price increase rate of various types of products, it has long established the thinking and will not lower the price without fighting the price war.
What makes China National Heavy Duty Truck not only not fight the price war, but instead take the lead in increasing prices? This is due to both the increase in demand and the increase in costs. First of all, heavy trucks are extremely sensitive to fluctuations in steel prices. According to relevant calculations, if steel prices rise by RMB 1,000/ton, the average production cost of heavy trucks will increase by 3%-3.5%. The current price increase is not enough to make up for the cost increase.
China National Heavy Duty Truck official pointed out that the 2011 trend continued in 2011 and became a sales month in January. In fact, in 2009 and before, the peak season of heavy trucks usually appeared after the Spring Festival. Due to the early arrival of the 2010 peak season, manufacturers were caught off guard, and they had no time to prepare for production. Some of the market opportunities were missed. Therefore, at the end of 2010, preliminary production was already started, and some heavy trucks had already been picked up.
A number of heavy truck executives said that although the peak season comes ahead of schedule, the off-season will not come earlier. Since 2010, the month-to-month fluctuations in the heavy truck market have begun to slow, and they have maintained rapid growth throughout the year. In 2010, in the truck market, the growth rate of heavy trucks is much higher than that of medium-, light-, and micro-cards. Data show that in 2010, sales of heavy trucks reached 1.017 million units, an increase of 59.93% year-on-year, an increase of 42.22 percentage points higher than the same period in 2009.
In the face of heavy demand for heavy trucks, major heavy truck companies have set grand goals. According to the person in charge of China National Heavy Duty Truck, CNHTC plans to sell 230,000 heavy trucks in 2011, an increase of 18% year-on-year. The goal is to achieve a sales revenue of over 100 billion yuan. At the end of the 12th Five-Year Plan period, China National Heavy Duty Truck hopes that its sales revenue will reach 200 billion yuan, becoming a full range of commercial vehicles with heavy trucks. Shaanxi Automobile heavy trucks set a goal of securing 130,000 vehicles and 150,000 vehicles in 2011. Despite latecomers in the heavy truck industry, JAC Motor also felt the warmth of the heavy truck market. In 2010, the sales volume of Jianghuai Geerfa heavy trucks exceeded 23,000 units, an increase of 93.8% year-on-year, and the growth rate ranked first in the industry. In 2011, Geerfa confirmed the sales target of securing 35,000 vehicles and striving for 40,000 vehicles.
The next five years will be the golden period for the development of heavy truck companies. With the upgrading of emission standards and upgrading of heavy-duty trucks, old products purchased since 2003 will be gradually phased out. More consumers will switch to the purchase of mid- to high-end heavy-duty trucks with long life and low fuel consumption. Leading companies will enter sales volume and profitability in the next five years. The golden period. If the sales volume of the heavy truck market increases by 10% per year and the unit price increases by 5%, after five years sales in the heavy truck market will double to 580 billion yuan, and the profits will increase by about three times.
Leading companies benefit from policy support. On January 1, 2011, the “Regulations for the Administration of Commercial Vehicle Manufacturing Enterprises and Product Access†formulated by the Ministry of Industry and Information Technology was formally implemented. The entry barrier for new enterprises entering the commercial vehicle sector has been significantly increased, including not less than 10,000 heavy trucks. The "Rules" protect those heavy truck companies that have already entered this field, especially the leading heavy truck companies with large production and sales volume. As the threshold is increased, heavy truck competitors will be less in the future and new players will only be stronger. According to the data from the China Association of Automobile Manufacturers, as of November 2010, of the 26 companies that produced heavy trucks, only seven had accumulated production in the first 11 months and only ten units had produced less than 1,000 units. Some heavy truck companies even produced Less than 100 vehicles.
In 2011, the heavy-duty truck market may surpass expectations. First, the demand for truck heavy-duty will accelerate. In the long-distance transport of large tonnage, with the deep implementation of the weight-based charging policy, heavy trucks are partially replacing medium- and light-duty trucks. Second, the construction of affordable housing in 2011 will push up the demand for heavy trucks. The Ministry of Housing and Urban-Rural Development clearly stated in the "Report on the Tasks of Submitting Urban Safeguarding Settlement Projects" that in 2011, 10 million sets of tasks were planned for the construction of affordable housing projects, an increase of 4.2 million sets compared to 2010, an increase of approximately 72.4%. Based on this estimation, the investment in affordable housing projects in 2011 may reach 1.4 trillion yuan.