· Japanese cars are affected by the Diaoyu Islands issue


Since Japan provoked the purchase of the Diaoyu Islands in April this year, it has evolved into a Japanese government’s purchase of the Diaoyu Islands. The increasingly tense diplomatic relations between China and Japan have cast a shadow over the sales of Japanese cars in China. The overall sales volume is declining.

Cui Dongshu, deputy secretary general of the National Passenger Car Association, said in an interview with the Morning Post reporter that it is foreseeable that although the sales of Japanese cars in China will not fluctuate too much, in some regions and some cities, because of national sentiment, Sales will be blocked.

Cui Dongshu told the Morning Post reporter that most of the salesmen in Japanese car sales stores are young people in their 20s. The mood is quite obvious, and the recent car sales tour is not enthusiastic.

On September 10, Dong Yang, secretary general of the China Association of Automobile Manufacturers, also mentioned that the China Automobile Association passed data observations. In August, Japanese car sales growth was slower than other brand cars, which was related to the Diaoyu Islands incident.

At present, there are six brands in Japanese cars in China, including Nissan, Toyota and Honda, as well as Suzuki, Mazda and Mitsubishi. In August of this year, except for Honda, sales of Japanese mainstream car companies showed different degrees of decline.

Shiga Jun, chief operating officer of Nissan Motor Co., recently said that the sales of new cars by Japanese manufacturers in China were damaged in August because “it is difficult to carry out large-scale publicity activities, especially the cancellation of outdoor publicity activities, which has affected sales promotion”.

According to sales data, Mazda Motor sold 16.539 million vehicles in China in August, a decrease of 6% from the same period of the previous year (year-on-year). In the same month, Toyota sold 75,300 vehicles in the Chinese market, down 15.1% year-on-year.

However, the Morning Post reporter called Dongfeng Nissan and Mazda related people yesterday, saying that the current sales have not been greatly affected by the Sino-Japanese dispute.

But overall, Japanese cars have shown a slight decline. According to data released by the China Association of Automobile Manufacturers on September 10, compared with last month (on-quarter), Japanese car sales increased by 4.5% in August, while German, American, Korean and French systems increased by 12.7%, 14.7%, and 15.9 respectively. % and 11.7%; compared with the same period of the previous year (year-on-year), Japanese car sales decreased by 2% in August, while German, American, Korean and French systems increased by 25.3%, 21.2%, 12.8% and 4.1% respectively.

Regarding the dismal sales performance of Japanese cars, Cui Dongshu believes that the impact of the deterioration of Sino-Japanese relations is another cause of the aftermath of the Japanese earthquake. From July to August last year, Japanese car companies canceled production leave, and sales in China were very high, with a large base year-on-year.

Cui Dongshu said that the sales advantage of Japanese cars is in southern China, especially in Guangzhou. However, the Guangzhou limit card that started in July has a great impact on the sales of Japanese cars. Coupled with the influence of folk sentiment, Japanese car sales are damaged.

"But the key point is that the structure of the Japanese car is problematic, which affects its overall sales." Cui Dongshu analyzed that at present, the largest sales volume in China's auto market is about 100,000 yuan, but Japanese cars are not competitive in this respect. Strong.

Cui Dongshu especially reminded that the current sales volume of Japanese cars in China is about 2 million, of which only 6% to 7% of imports. If the people have excessive actions on Japanese cars, it will also harm the interests of Chinese companies.

According to a survey data provided by the Gasgoo.com to the Morning Post reporter, the number of people who believe that the recent deterioration of Sino-Japanese relations will have a significant negative impact on Japanese car sales, accounting for 46% of the total number of votes, is considered to be inevitable but not The number of people who will be too large will account for about 48%.

Zhang Yu, general manager of automotive consultancy Automotive Foresight, said in an interview with the Morning Post yesterday that there will be much influence, depending on how the situation is going, and no one can say it right now.

Major Japanese car brand sales in August

Brand August sales increased or decreased year-on-year

Nissan 95,200 units increased by 0.6%

Toyota's 75,300 vehicles reduced by 15.1%

Honda 57003 vehicles increased by 14.9%

Mazda 16539 vehicles reduced by 6%

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