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Valin Leads New Standard Heavy Truck Market
The 2008 Valin Business Conference recently took place in Tianjin, where Chairman Liu Hanru of Hualing Heavy Trucks outlined the company's ambitious sales targets for the year. According to Liu, Hualing aims to sell between 24,000 and 30,000 heavy trucks in 2008, marking a significant step forward in the company’s growth strategy.
2007 was a breakthrough year for Hualing Heavy Trucks, as the company achieved an annual production and sales volume exceeding 12,000 units—a staggering 107.02% increase compared to the previous year. This marked two consecutive years of doubling sales, showcasing the company’s rapid expansion and strong market position.
Facing the opportunities and challenges brought by the nationwide implementation of China’s Stage III emission standards in 2008, Liu Hanru remains optimistic. He emphasized that Hualing’s success is not just about foresight, but about being proactive. As one of the world’s leading heavy truck manufacturers, Hualing does not follow trends—it sets them. The company started with Mitsubishi technology and integrated electronic control systems from the beginning, ensuring a smooth transition to Stage III products without technical hurdles.
Moreover, Hualing has partnered with renowned engine manufacturers such as Mitsubishi, Cummins, Dongfeng Cummins, Hino, Caterpillar, and Weichai, offering customers a wide range of choices. After the integration and development in 2007, Hualing has significantly improved its sales and service network. With 49 service centers and over 350 specialized maintenance stations, the company is well-equipped to meet customer needs. All service staff have undergone comprehensive training on Stage III products, ensuring high-quality support for users.
In December 2007, Hualing launched the promotion of its Stage III models in Shenzhen. Liu Hanru noted that Hualing was the first domestic heavy truck manufacturer to adopt Euro III and EFI technologies, giving it a competitive edge in producing high-performance, Stage III-compliant trucks. The Shenzhen event was not only a celebration of past success but also a strategic move to prepare for the national rollout of Stage III products in 2008.
With the full implementation of Stage III regulations set for July 1, Hualing has already prepared its product lineup. Liu Hanru pointed out that even if Stage III vehicles are sold in the first half of the year, this will help ensure a smooth transition in the second half. For Hualing, which has always positioned itself at the high end of the market, this presents a valuable opportunity to strengthen its brand presence and market leadership.
As the automotive industry continues to evolve under stricter environmental regulations, companies like Hualing are demonstrating innovation, adaptability, and a clear vision for the future. The road ahead may be challenging, but with solid preparation and a commitment to quality, Hualing is well-positioned to lead the way in the Chinese heavy truck market.